Shipco Transportation Branding.
A fresh new identity for an upmarket gourmet café from The Marmalade Group. Identity design by&Larry.Previously known as ‘Toast’, the café’s brand-mark has been refreshed to include ‘Marmalade’ as a headline and co-branding element.
The letters for ‘TOAST’ are rendered vertically in a custom typeface with truncated baselines, reminiscent of bread slices popping out of a toaster. Slightly rounded-off corners at the bottom of the letters are reminiscent of melted cheese on toast.
BRANDING - PRATA
Minimalist redesigns of familiar product packaging. Sometimes, less is more.
Nutella would be delicious in any packaging.