Good Design is as little design as possible
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.
Back to purity, back to simplicity.
L 2 speaker, 1958, by Dieter Rams for Braun
Oh wow, I haven’t seen this one yet…
(via josephking)
50 years ago, record players didn’t look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams’s SK4 record player, nicknamed Snow White’s Coffin, changed all that. In this 7 minute film, Rams speaks about his view of design and how he revolutionized the world.
Dieter Rams is one of the most influential industrial designers of this past century. Jonathan Ive, Senior Vice President of Industrial Design at Apple, is heavily influenced by Rams’ work. You can see huge similarities between Apple and classic Braun products in their simplicity, beauty and function. Found Through: Aisle One