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Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.
Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: AKQA Target Demo: AFFLUENT WOMEN IN CHINA The Ad Folks: This digital agency based in San Francisco has done campaigns for Heineken, Gap, Nike, and the Xbox 360. Their Campaign Strategy: To help rural Chinese see women as precious, ads will nudge urban professionals, whose cultural influence is vast. The character on the lips is the female version of the word ni (“you”). The ad aims to speak to those who know they have value and those who don’t yet see that.

(via huffingtonpost)

  1. wings4 reblogged this from fastcompany
  2. jensaiden reblogged this from huffingtonpost and added:
    Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns...
  3. samsanator reblogged this from huffingtonpost
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  5. nakasato reblogged this from fastcompany
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  9. canisfamiliaris reblogged this from fastcompany and added:
    Baby Girls Are Perfect...(they aren’t really intended for use)
  10. 9ty9th reblogged this from fastcompany and added:
    mostly replying to this in reference to the targeted demographic including chinese women: obvious issues of turning...
  11. msmigot reblogged this from fastcompany
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  16. shoutsandmumbles reblogged this from fastcompany and added:
    I’ve been loving these ads...@fastcompany’s try at rebranding women, but this one irks...
  17. tomyfriendsinthetritons reblogged this from fastcompany
  18. fastcompany posted this
  
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